Vendor develops own base in UK after successful introduction into the market, while KUODA takes on new brands

KUODA and SteelSeries part ways

KUODA and games peripherals brand SteelSeries have called an end to their successful three-year partnership.

Now, in a move that will lead to directly employed sales and marketing personnel, KUODA – which specalises in introducing brands to the UK through marketing, events and PR – will be handing UK representation of the SteelSeries brand back to the firm.

“We’ve been working closely with SteelSeries in order to assist the setup of the new structure for SteelSeries in the UK” explained Chris Elt, director of sales, KUODA. “As we’ve grown the business to a healthy level, now’s the time it makes sense for SteelSeries to take control of the region” Elt added.

“KUODA grows brands by generating top down and bottom up consumer and channel demand with an enthusiastic, dedicated and experienced team of sales and marketing professionals”, remarked James Dean, managing director, KUODA. “Our business model is designed to enable smaller brands take a foothold in the UK without the large initial overheads of a UK office; it’s a proven concept, and we’re delighted to see SteelSeries grow to the market position it is today!” he added.

Keen to discover new exciting products for the UK market, KUODA has now officially joined a partnership with QPAD gaming peripherals alongside GUNNAR Optiks technology eyewear.

“QPAD was founded in 1997, Sweden, the world’s first to produce mouse pads specifically for gaming and one of the first official sponsors of gaming teams and tournaments. QPAD produce the official Battlefield pad, a small range of gaming mice and a solid line up of mechanical keyboards, one of few companies to feature black, red, blue and brown cherry switches with LED backlight”, Elt elaborated. In March 2013, QPAD will launch a range of gaming headsets in the UK, available from VIP Computers.

“It’s an exciting time for KUODA, we’re about to enter Level Next” added Dean, “We wish SteelSeries all the best, and very much look forward to making an impact in the UK with QPAD and GUNNAR”.

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