Trade conference and expo on May 29th will focus on connecting with customers

Learn how to promote your store with Google Maps at PCR Boot Camp

Search engine specialist John Straw will show retailers and resellers attending this year’s PCR Boot Camp how to promote their businesses via Google Maps.

Now in its second year, PCR Boot Camp – in association with Microsoft – is a trade event aimed at maximising sales and giving practical advice that you can take away to improve your business.

The event takes place on Wednesday May 29th, 2013 at The Brewery, Chiswell Street, London – you can register at

Founder and CEO of SEO business Linkdex, Straw was an early pioneer in digital, starting one of the first search marketing agencies in 1999. He set up Linkdex in 2008, with the firm attracting some £3m in venture funding from London and Silicon Valley.

His discussion at PCR Boot Camp, ‘How To Put Your Store on the (Google) Map’, will investigate how to take advantage of consumers using smartphones to search for local businesses. Notably, he’ll show how your store can beat the competition to the top slot in Google listings.

The day is free for dealers to attend and will include a conference session in the morning, with a number of sessions on improving business. All dealers who attend will get a free portable Jabra Bluetooth speaker worth £150.

After a free lunch, the expo will open, featuring the market’s biggest manufacturers and distributors.

In addition, there will be a series of ‘Break-Out Sessions’ during the afternoon, giving distributors and manufacturers the opportunity to present technical or service sessions with smaller groups of dealers.

An after-show drinks reception will provide networking opportunities to round off the day. And all dealers will go home with a VIP Gift Bag including the Jabra Bluetooth speaker.

The UK’s top 250 retailers are set to attend the event – interested dealers can register at

Microsoft is the headline partner for this year’s event and it’s joined by Entatech, Westcoast (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Hannspree, Philips, AOC, SanDisk and Synaxon (Gold).

For sponsorship opportunities, contact:

For all the latest news on the PCR Boot Camp, follow our Twitter feed at @pcrbootcamp. Or visit our dedicated website at

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