Find what the display specialist has in store for the trade event

PCR Boot Camp partner spotlight: Hannspree

Martin Kent, Territory Manager UK and Eire, Hannspree UK, tells PCR what to expect from the firm at this year’s Boot Camp event:

How important is it for UK retailers and resellers to connect well with customers? 

It is hugely important for retailers to connect with customers. As product developments evolve education is key, not to only selling, but also to providing the service levels that customers hope to receive and which will keep them coming back. Consumers are advised over and over again to do their homework when buying anything nowadays, so to succeed it is essential to have the right tools to first attract customers and then the knowledge to be able to guide them through their purchasing decision. If you don’t connect with customers on the level they expect then they will walk away and find a retailer that will – there are plenty of buying options for the consumer and they are happy to explore them.

What products/services will you be promoting at the event this year?

We will utilise the Expo to promote our focus on touch-screen technology by unveiling exiting new entries into the monitor and tablet markets

Why should retailers look out for on your stand at PCR Retail Boot Camp?

Retailers will be able to get hands on with the new Hannspree Tablet PC range which we believe will give our customers the edge in a highly competitive market. Attendees will also be privy to a new range of monitors featuring IPS display technology

What are the key brands you carry?

‘Hannspree’ consumer electronics and ‘HannsG’ monitors

What are your predictions for the business in 2013?

The development of larger sized touch-screen devices with Android and Windows based O’s. Expect to see more increasingly larger size tablets and monitors coming to market featuring touch technology.

What distinguishes you from your competitors?

Hannspree can boast having a parent company that is the third largest touch screen manufacturer in the world, and of course we reap the benefits of Hannstouch’s OEM capabilities to meet our own brands’ aspiration in terms of price quality and service. The growth of touch technology is exciting, and by leveraging our relationship with Hannstouch Hannspree is undoubtedly in a very strong position to compete in the branded sector.

What are you looking forward to most at Boot Camp? 

This will be Hannspree’s first year at the PCR Boot Camp so we are looking forward to having the experience for the first time and we always welcome the opportunity to talk face to face with current and potential new partners. I heard only positive feedback further to last year’s Bootcamp

About Hannspree

Hannspree is a global Consumer Electronics manufacturer specialising in Audio Visual technology. Its main product lines include mainstream LED TVs, design-centric Digital Photo Frames and Alarm Clocks, and affordable Tablet PCs. Hannspree’s experience and knowledge of display technology has also made them a leader in the global monitor market with the sub brand, HannsG, delivering carefully crafted monitors to suit even the most specific requirements.


Tel: 0871 666 0850
Twitter: @HannspreeUK
Facebook: / HannspreeUK

Boot Camp:

This year’s Boot Camp, in association with Microsoft, takes place on Wednesday May 29th at The Brewery, London. Tech dealers can register for free at

A conference session in the morning of May 29th will focus on Connecting with Customers, with industry experts such as the BRC’s former director general Stephen Robertson and search engine specialist John Straw giving talks on the latest issues.

Then after a free lunch, an Expo and Break-out Sessions in the afternoon will provide an opportunity for tech dealers to talk directly to vendors and distributors. The day finishes off with an After-Show Drinks Reception, where dealers will get their VIP Gift Bags.

The UK’s top 250 retailers are set to attend the event – interested dealers can register for free at

Microsoft is the headline partner for this year’s event and it’s joined by Entatech, Westcoast (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Hannspree, Philips, AOC, SanDisk and Synaxon (Gold).

For sponsorship opportunities, contact:

For all the latest news on the PCR Boot Camp, follow our Twitter feed at @pcrbootcamp.

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