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Firm is believed to be cutting back its consumer TV division, which has failed to turn a profit in the last five quarters

Panasonic to cut TV production

Panasonic is reportedly considering to cut its TV production, whilst mulling over a move to withdraw from the plasma TV market entirely.

Initially reported by Reuters, the rumours originate from Japanese newspaper Nikkei, which suggests that Panasonic is slowing down its TV production over the next three years.

The rumours circulate as Panasonic continues to struggle to generate enough income from consumer TVs, with the firm’s TV division failing to turn a profit in the last five quarters

Nikkei continues to report that Panasonic may even withdraw from the plasma TV market entirely by as soon as 2014. It is believed that the firm halted investment in new plasma developments some time ago, something that would certainly indicate the firm is considering a wind down of its plasma TV operations.

If the firm does scale back its TV production, it is understood that Panasonic will focus its efforts on airplane entertainment systems, automotive parts and enterprise products.

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