Computing giant Dixons wants to build a community of gamers with its new London games zone.
The firm’s Currys/PC World Gaming Bunker on Tottenham Court Road features ten networked PCs in a 500 sq ft space, and each computer is loaded with free-to-play and boxed PC games, and a range of accessories. It opened late last month.
“The Gaming Bunker is a positive move towards making the Tottenham Court Road store the destination for PC gaming in the capital,” PC gaming peripherals and upgrades category manager Simon Urquhart told MCV, PCR’s sister magazine.
“PC gaming is growing rapidly as the barriers to entry reduce and the quality of free-to-play titles improves – more people are using PC as their primary gaming platform than ever before.
“You wouldn’t buy a set of golf clubs without swinging them first – the Gaming Bunker is a driving range and pro-shop for mice, keyboards and headsets. This is another example of how we are pushing the barriers in customer service and adding to the shopping experience in a way that etailers cannot match.”
Urquhart is now eager to work with publishers to house events at the Bunker.
“We welcome any ideas about how we can support companies to help grow PC gaming using this space, which is more than capable of handling events such as the Windows 8 UK launch.”