Reports suggest CDs and DVDs are being trialled on store-by-store basis

WHSmith makes tentative re-entry into entertainment market

WHSmith stores have started stocking CDs and DVDs again in the wake of HMV stores closing.

Outgoing CEO Kate Swann, due to leave the firm this summer, has been praised for her work in keeping WHSmith in profit. 

Swann originally made the decision to pull out of the entertainment sector due to low margins and hefty competition. And despite a fall in sales, margins have improved enough for WHSmith to survive the recent high street cull.

However, in recent weeks, CDs and DVDs have been spotted at select WHSmith stores such as London Victoria, close to a location where a HMV closed. The company has not commented on the strategy behind the move.

It remains to be see whether this tentative toe in the entertainment water succeeds or, if it does, whether PC software or games could be added to the WHSmith roster.

Discs image by Shutterstock

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