TP-LINK UK country manager Eric Wang tells PCR what to expect from the networking brand at this year’s Boot Camp conference and expo.
PCR Boot Camp takes place on Wednesday May 29th at The Brewery, London – technology retailers can register for free and find out more at www.pcrbootcamp.com.
How important is it for UK retailers and resellers to connect well with customers?
Facing stiff competition online, UK retailers are capitalising on the opportunities to engage with customers in store by offering them value in the form of expert advice and general education about the different solutions available.
What products/services will you be promoting at the event this year?
We have a great range of new SOHO and SMB products that will provide retailers with high quality networking solutions for their customers plus a healthy margin. After the successful launch of our VAR program at Boot Camp last year we will be providing people with the opportunity to sign up and take full advantage of the opportunities.
"We have a great range of new SOHO and SMB products that will provide retailers with high quality networking solutions for their customers plus a healthy margin."
Eric Wang, TP-LINK
What are your predictions for the business in 2013?
TP-LINK has a strong SOHO roadmap this year with some exciting new products on the way that work out of the box for tech novices but also have the advanced functionality that make them ideal for more confident users. This year we have started to launch SMB products into the market with a lot of demand especially for our PoE switches.
What distinguishes you from your competitors?
TP-LINK is a true manufacturer which means we have total control of the entire manufacturing process. This means we can track the exact point of origin for each component enabling us to ensure the quality of or products. To demonstrate our commitment to quality and innovation there are currently 890 people employed in R&D alone. We value the relationship with our partners and strive to reward partners with financial and marketing support to reward their loyalty to the brand.
"We value the relationship with our partners and strive to reward partners with financial and marketing support to reward their loyalty to the brand."
Eric Wang, TP-LINK
What are you looking forward to most at Boot Camp?
I’m looking forward to spending time with our current partners to get their perspective on the market and getting to know new partners and explaining how TP-LINK can help them grow their business.
This year’s Boot Camp, in association with Microsoft, takes place on Wednesday May 29th at The Brewery, London. Tech dealers can register for free at www.pcrbootcamp.com.
A conference session in the morning of May 29th will focus on Connecting with Customers, with industry experts such as the BRC’s former director general Stephen Robertson and search engine specialist John Straw giving talks on the latest issues.
Then after a free lunch, an Expo and Break-out Sessions in the afternoon will provide an opportunity for tech dealers to talk directly to vendors and distributors. The day finishes off with an After-Show Drinks Reception, where dealers will get their VIP Gift Bags.
The UK’s top 250 retailers are set to attend the event – interested dealers can register for free at www.pcrbootcamp.com/dealer-registration.
Microsoft is the headline partner for this year’s event and it’s joined by Entatech (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Hannspree, Philips, AOC, SanDisk and Synaxon (Gold).
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