Consumers are increasingly turning to tablet devices to access the web over smartphones, a report by Adobe Digital Index has found.
Analysing over a thousand websites and 100 billion unique visits, the ADI report found that eight per cent of these monthly visits were by tablet devices, overtaking smartphones, which accounted for seven per cent.
Whilst analysts continue to predict the death of the traditional PC, Adobe’s data tells a very different story, as the PC continues to maintain a comfortable lead boasting an 84 per cent share.
The report highlights the explosive growth of tablet devices, which have only recently begun to be owned by most consumers as increased competition drives down prices and lower-priced devices are increasingly introduced.
Despite Apple’s flagship iPad surging demand for such devices after its introduction just three years ago, the tablet has quickly gained popularity amongst consumers in order to overtake the smartphone – which has been available for over a decade – as the preferred mobile device for accessing the web.
In addition to falling prices, factors such as the sheer variety of tablet devices currently available and the inclusion of a much larger screen has resulted in the device becoming the more favourable device to surf the web.
Larger screens effectively offer a more comfortable experience when browsing the web, which has also resulted in tablet users to be found spending longer on individual sites compared to smartphone users.
Tablet image from Shutterstock
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