Tesco has announced the appointment of the managing directors of its three new digital entertainment services.
Gavin Sathianathan joins from Facebook as managing director of blinkboxbooks, the eBooks service being developed following the acquisition of Mobcast in September 2012.
Mark Bennett will join the blinkbox family from Sainsbury’s to lead blinkboxmusic, a music service to be rolled out following the acquisition of WE7 in June 2012. Both are expected to launch later in the year.
Meanwhile, former blinkbox director of advertising and sponsorship Scott Deutrom has been appointed MD of Clubcard TV, the free ad supported movie and TV service.
"Technology is changing how people read. Offering a digital book service is an example of what Tesco does best – focusing on the customer and anticipating their needs as the market evolves. It’s a great time to join a team at the vanguard of this shift," commented Sathianathan.
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