Segerstrale joined EA after the publisher acquired Playfish for $400 million

Digital EVP Kristian Segerstrale leaves EA

Playfish founder Krisitan Segerstrale has left his role at EA as digital executive vice president.

He joined after the publisher acquired Playfish for $400 million. Fellow Playfish co-founders Sebastien de Halleux and Sami Lababidi quit the firm in 2011.

“Today, we are announcing Kristian Segerstrale’s departure from EA, and the consolidation of the digital publishing, marketing and Origin groups that make up EA Digital to report to our COO, Peter Moore,” EA boss John Riccitiello said in a memo to employees obtained by TechCrunch.

“Kristian has elected to return to the world of start-ups where we first met him. I want to thank Kristian for the vision and tireless energy that he invested to help make EA Digital what it is today: a highly-efficient and digitally-tuned operation unlike anything else in the gaming industry. Kristian’s contributions strengthened EA and we wish him well in the future.

“With the move of the EA Digital teams under Peter’s direction, he will now have responsibility for all of EA’s revenues globally – packaged goods and digital. Aligning the EA Digital groups in Peter’s organisation, which already includes Global Publishing, EA Global Media Solutions, Worldwide Customer Experience and Mobile and Social Publishing, gives us greater focus on how we can use digital tools to accelerate revenue growth and improve the customer journey across all of our business.

“Congratulations to the people and teams that helped build EA Digital into a game-changing asset for our business – I look forward to seeing your efforts continue to help shape how EA leads this increasingly digital industry. And congratulations to Peter Moore as he steps up to take on new responsibilities at EA, and lead this exciting new chapter in our business.”

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