Mark Reed has become director of marketing EMEA at components vendor AMD.
In his new position, he will be heading up a team to drive clear messages and generate demand for AMD’s product range and partner product range through distribution, retail, online and consumers.
Reed previously worked at Realtime Distribution, which he founded in 1996. It was sold in 2008, but he remained MD until it merged with VIP at the end of 2012. Reed was also the founder of Heaven Media, which owns specialist online media sites in the PC hardware and PC gaming space.
Reed said: “AMD is a fantastic opportunity for me to prove to myself that I can succeed within a corporate environment and bring value to a large company like AMD on an EMEA level.
“AMD is entering into an incredibly exciting time with offerings within its traditional product lines as well as being perfectly placed to leverage its IP in addressing new markets.”