EE has revealed that following its launch of its 4G service; the number of new customers signing up to the provider had slowed down.
The latest financial results released by the firm show 201,000 customers to have joined EE between during the final quarter of 2012 – the same period the company launched its 4G services.
In comparison, the number of new customers was 49,000 fewer than the previous quarter of 2012 and 112,000 less than the number of sign-ups during the same period of the previous year.
Despite the slowed growth, EE remains adamant it is on track, stating that average revenues were five times higher for each customer on a contract as the firm’s CEO Olaf Swantee admitted that customers who switched from a 3G to 4G contract were found to pay out ten per cent more.
Still, the firm saw its revenues decline 1.9 per cent to £6.7 billion, whilst posting a pre-tax loss of £249m.
EE remains the only UK telecoms provider to offer a 4G service, as rival firms continue to bid for the country’s remaining 4G spectrum, which is being sold off by regulator Ofcom.
Ahead of these firms offering their own 4G services, EE has stated it will move to launch a number of lower priced contracts for the high-speed service.
"In the past year, we delivered solid financial performance, underpinned by good progress integrating the business and success in attracting high value customers," said CEO Swantee.
"At the same time, we built a strong platform for growth, launching a new company, new network, new customer brand, new retail estate and being the first to provide UK consumers and businesses with 4G mobile services alongside fibre broadband."