A new report by Cisco reveals a remarkable growth in mobile traffic, driven by video.
The data shows that video accounted for over 50 per cent of all mobile traffic for the first time in 2012, and Cisco reports that this is set to rise to 66.5 per cent by 2017. This means mobile video traffic will increase at a compound annual growth rate of 75 per cent.
Overall global mobile data traffic is set to increase 13-fold between 2012 and 2017, with at least two thirds of traffic being video.
Cisco says that a lot of the extra traffic was diverted into fixed broadband infrastructures, mostly via Wi-Fi, which relieves congested cellular backhaul networks. The firm predicts that 46 per cent of traffic generated by smartphones will be offloaded onto broadband by 2017 and the figure for tablets will be 71 per cent.