Home / News / Apple loses iPhone trademark in Brazil
A local company got there first and is making its own devices

Apple loses iPhone trademark in Brazil

Brazilian authorities have denied Apple the right to use the iPhone trademark after it emerged that a local company had already registered the name.

According to Reuters, Gradiente Eletronica SA had registered the name ‘iPhone’ seven years before the device was actually launched.

As well as this, a spin off company of Gradiente, called IGB Eletronica, launched its own range of ‘iPhones’ at the end of last year. The Android-powered device is available in both black and white.

The Brazilian Institute of Intellectual Property will officially announce the decision on February 13th.

Check Also

Rise of the Touchscreen

  Martin Kent, territory manager, HANNspree UK explores the rise in demand for touch technology …