A local company got there first and is making its own devices

Apple loses iPhone trademark in Brazil

Brazilian authorities have denied Apple the right to use the iPhone trademark after it emerged that a local company had already registered the name.

According to Reuters, Gradiente Eletronica SA had registered the name ‘iPhone’ seven years before the device was actually launched.

As well as this, a spin off company of Gradiente, called IGB Eletronica, launched its own range of ‘iPhones’ at the end of last year. The Android-powered device is available in both black and white.

The Brazilian Institute of Intellectual Property will officially announce the decision on February 13th.

Check Also

PCR’s DEC-JAN 21 issue Life in the Channel: Vestel’s David Flintoft

Turkish home and professional appliances manufacturer, Vestel recently launched its digital partner VIP programme. Here …