Blackberry, Best Buy and Samsung have all been lauded for airing eye catching and innovative adverts during the world’s most watched ad breaks.
It would seem that the advertisements get as much attention as the game itself. As one of the most important ad slots of all time, most companies go out of their way to make their Super Bowl ads memorable – take Apple’s 1984 ad for example.
The game and the halftime show racked up 24.1 million related Tweets combined, with the rate peaking at 231,500 tweets per minute during a power cut that happened shortly after the beginning of the second half.
Samsung won wide praise for its advert, entitled ‘The next big thing’ which features comedy actors Paul Rudd and Seth Rogan and a cameo from LeBron James.
Best Buy cleverly highlighted the strength of its customer service by featuring comedienne Amy Poehler acting as a customer with a huge number of questions.
Meanwhile, Blackberry’s ad for the new Z10 touchscreen handset showed a number of effects, including a user being turned in to a puff of coloured smoke at the touch of a button, and ran with the tagline ‘It’s quicker to show what it can’t do.