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Consumers are spending more time comparing prices and shopping online than ever before

Retailer mobile app usage grows five-fold in a year

New research from Flurry Analytics shows retailer’s mobile apps are proving more popular than ever.

Time spent shopping on retail apps has increased by 525 per cent from December 2011 to December 2012. This could be a worrying sign for independent retailers who rely heavily on people come through their doors. It is also a warning for retailers to consider releasing their own apps to help capitalise on this rapidly growing market.

Usage of price comparison apps has increased 247 per cent, and the popularity of online marketplace apps, such as Amazon and eBay, has grown by 178 per cent. This further reiterates the fact that more and more consumers are set on finding a better deal online rather than going into bricks and mortar stores.

Not only are more people using shopping apps, those using them are spending more time on them compared to a year ago.

The chart below shows that although more online marketplace apps are being downloaded, consumers are spending more time on direct retailer apps. “This suggests that retailers are beginning to better respond to the tectonic shift created by the collision of online- meeting offline-shopping through mobile apps,” reads the report.

Flurry suggests that retailers take a close look at their relationships with consumers and understand the importance of extending this relationship outside of their physical store.

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