Dolphin's Marketing Manager talks about setting up a LinkedIn profile for your business

Better Business: Are you LinkedIn?

Lorelei Gibb highlights the benefits of the social-networking site that awaits business owners…

LinkedIn is the most ‘grown up’ social media site. You won’t find any ‘lols’, or ‘OMGs’, or drunken photographs displayed over here – LinkedIn is purely about business.

Traditionally, LinkedIn has been seen as the platform for B2B, and not for retailers, or B2C. Does this mean that if you are primarily engaged in IT retail you can ignore LinkedIn? Not anymore.

Whether you are B2B or B2C you are still B – and what did we say LinkedIn was purely about?

Staples, the office supply company, has recently partnered with LinkedIn to launch “Succeed: Small Business Network,” a platform for small businesses to network, seek advice and get content. The firm is predominantly a retail company, yet it is aware of, and is fully utilising, the power of LinkedIn.

It is imperative that you set up your LinkedIn profile fully – think of this as your online shop window – as anyone passing needs to see just how professional you are. You can then go on and set up your company profile, where you can break down and add individually all of the services and products that you provide. You can also ask fellow LinkedIn members for recommendations.

Now you need to join some groups. Start by searching the groups section for your location and begin to network. If a local business requests advice on which laptop would suit them best, jump in.

There is also a Q&A section where you can keep an ear to the ground and dive in with answers to display your expertise in all things technological.

If you’ve dismissed LinkedIn before, now is the time to give it a second chance.

Lorelei Gibb is Marketing Director at

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