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EE rebranding results in a number of stores located just doors away from each other

EE to close 78 UK stores by April

Mobile phone retailer EE has announced that it will close 78 of its 700 UK stores following a review of its retail operations.

The firm rebranded all of its Orange and T-Mobile stores in October, which resulted in a number of stores located just doors away from each other. 11 per cent of these will be closed down by April.

An EE spokesman said: "As part of this [retail review], where we have two EE stores in very close proximity to each other – in some places they are just a door away – we have decided to consolidate.

"This makes commercial sense and will also help us manage the high levels of demand in our stores and improve the customer experience."

Retail Week reports that store staff will be moved into nearby branches while managers are undergoing a consultation. Fingers crossed there will be very few job losses from this consolidation.

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