After an initial trial in Tottenham Court Road’s flagship store, Currys and PC World have rolled out ‘Google zones’ into 50 locations across the UK.
These Google zones have dedicated staff, all trained in using the range of Google Chromebooks to demonstrate their benefits and features to customers.
Mark Slater, category director for computing at Dixons Retail, comments, “Customers love the versatility and ease of use of the Chromebook range, and a dedicated area in-store, with specialist staff on hand, is a great way for customers to experience the product and learn the benefits of a unique operating system. In stores with a Google Zone, sales of Chromebooks represent over ten per cent of our notebook sales.
“We are particularly excited by the recent launch of the new Samsung Chromebook. This is our best-selling Chromebook to date and one of the best selling products in our entire laptop range.”
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