Since its launch in July, Outlook.com has gained 25 million users. To celebrate, Microsoft has added a number of new features to the web-based email service.
After discovering that a third of Outlook.com (formerly Hotmail) users were active Gmail users trying out a new offering, Microsoft decided to hire a research firm to find out what Gmail users thought of Outlook.
The result revealed that after five days with the email service, four out of five said they would make the switch. After analysing the feedback, Microsoft has decided to implement a number of new features to make it even easier for Outlook to nab users from Gmail.
New features include ‘one-click archive’ – a faster way to move messages out of your inbox to find later. There’s a host of keyboard shortcuts, more colour themes, and an Outlook app for Android as well.
As with any rebrand, users can struggle at first with the changes, but it seems replacing the old Hotmail brand with a more streamline service is working for Microsoft, and these past four months have proved Outlook.com is making an impact.
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