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Research reveals one in ten will chose their smartphone over PC to buy gifts

10m UK consumers use a smartphone or tablet to do their Christmas shopping

New research from bss digital highlights the fact that retailers need to make sure their websites are mobile friendly this Christmas.

The report reveals that nine per cent (approximately one in ten) of shoppers who used a PC to do their Christmas shopping last year will use their smartphones in 2012 instead. When applied to customers between the ages of 18 and 34, this figure becomes one in five.

Regional data reveals that Wales came up top with 93 per cent of people favouring their smartphone or PC to do their Christmas shopping.

James Southgate, client services director at bss digital says: "Our survey found that nearly 10 million people use a smartphone or tablet computer to do their Christmas shopping. In today’s tough commercial climate, what company can afford to miss out on even a fraction of that business? But that’s exactly what some businesses are doing by not having mobile friendly websites. If a website is not compatible on a handset, a competitor is just a click away."

PCR sister publication ME recently reported that ten per cent of all in-store UK sales will be influenced by smartphones this December, meaning the device could influence a staggering £3.5bn worth of sales.

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