The online retail giant has mirrored its counterparts across the pond by offering heavy discounts across a number of its products.
What initially began as a US tradition on the back of the Thanksgiving holiday has quickly become a global event and more retailers are looking to benefit from the hype.
Unlike other retailers, Amazon extends its sales period outside of the typical one day sales period, continuing its Black Friday event over the weekend until Sunday 25th.
Customers face fierce competition for the products on offer as deals are announced around the clock. Users have a specific time limit to place their order for these selected products and details of the items availability are displayed, which highlights how many other bargain hunters have already gotten there hands on the product.
Possibly the highlight of Amazon’s sales event is a discounted price on its flagship Kindle Fire device, which is priced at just £99 throughout the event.
Other tech offerings, including a host of Windows 8 enabled PCs and laptops, as well as HD TVs and accessories are also available at discounts of up to 70 per cent.
Those interested in snapping up a potential Christmas bargain can do so here at Amazon’s UK site.
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