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Flash poll finds majority blame online sales for retailer’s collapse

Consumers blame Amazon and eBay for Comet’s fall

A poll has found that 88 per cent of consumers hold Amazon and eBay responsible for the decline of Comet’s fortunes.

The survey, which was conducted by VoucherCodesPro and covered 2,491 consumers, also found that just 3 per cent believed it was due to bad management.

According to the findings, 61 per cent of respondents specifically identified Amazon as the culprit, while 28 per cent blamed eBay. Only one per cent believed that supermarkets were responsible.

When asked why they thought online retailers could charge less than bricks and mortar stores, 62 per cent felt that it was because they paid less tax.

Unfortunately, the ire of the consumers did not alter their purchasing decisions with 84 per cent saying they regularly bought from both Amazon and eBay, with 71 per cent saying they would continue to do so.

“Two things are clear; consumers blame Amazon and eBay for Comet’s unfortunate end and brand loyalty is dead, with price being the deciding factor,” said the marketing director of VoucherCodesPro, George Charles.

“The fact that consumers blame Amazon and eBay, many specifically referencing Amazon’s tax situation, yet clearly state they plan to keep shopping with them is quite a bleak sign for the future of the UK high street.”

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