Acer shows off new lineup at London's Science Museum

Acer Windows 8 lineup ‘gives users a more natural interaction with tech’

On Tuesday, Acer held a press event at London’s Science Museum which focused heavily on touchscreen interaction.

The Taiwanese manufacturer’s entire Windows 8 lineup was on display at the event, alongside a number of touch-inspired art installations including a digital ‘wheat field’ and an interactive material canvas.

Acer president Jim Wong explained: “All the products in the range have touch capabilities in order to introduce a new way of interaction.” He said that this new concept is called ‘duality’, designed to encourage users to move back and forth between touching the screen and typing on the keyboard. “It is a more natural and beneficial way to experience the devices,” added Wong.

The flagship model of Acer’s Windows 8 lineup is the S7 ultrabook, with an Intel Core processor, Gorilla Glass and a super-slim form factor. Acer premiered its new advertising campaign for this device, which featured actress Megan Fox talking to dolphins.

Other devices on display included the Iconia W510 10.1-inch tablet, which features a screen that can be rotated 180 degrees and a detachable keyboard.

Also in the tablet range is the W700. An inch bigger than the W510, the tablet comes with a cradle to position it in a number of angles.

Acer’s Aspire range of notebooks were also on show, with the ten-point touch Aspire V5 hooked up to sound and media artist Roberto Pugliese’s interactive fabric ‘PuShy’, offering a dual sensory experience of touch and sound.

There were three Aspire all-in-ones on display. The 7600U, 5600U and the ZS600 all feature ten-point touch capabilities and Intel Core processors.

Acer displayed its new touch monitor as well. Coming in 27 and 23-inch models, the monitor features projective capacitive technology, Full HD and can tilt from 30 to 80 degrees.

Commenting on the Windows 8 range, Acer’s associate vice president of consumer business unit Jerry Kao said: “We want the user to enjoy the technology, no matter that kind of product it is. We don’t care much about how Acer is ranking in the PC sales charts, we just want to make a better product.”

Check out our Facebook photo album of the event.

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