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Browett and Forstall out in Apple shuffle

Browett and Forstall out in Apple management shake-up

After a mere six months in the role, former Dixons CEO John Browett is to leave his new role as head of retail at Apple.

His departure comes as Apple announces several changes. Scott Forstall, head of Apple’s iOS software, will be leaving next year, and will serve as an advisor to CEO Tim Cook in the meantime.

Apple came under severe criticism after it launched its iOS Maps software, replacing Google Maps, which had found popularity with many iPhone users. Forstall, responsible for the app, came under personal attack as users complained about the map’s inaccuracies.

Less is known about the possible reasons behind Browett’s departure, especially after such little time in the role, although ifoAppleStore revealed back in August that he engaged in staff cutbacks, and changed employee performances metrics, both of which proved unpopular.

In a statement, Apple said: "A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers."

Earlier this year, PCR reported that Browett would receive a whopping £36 million signing bonus at Apple. There has been some confusion online about whether he was at Apple for six months or nine – he was actually hired in January but did not begin the role until April.

Bryan Roberts, Insights Director at Kantar Retail, commented on Twitter: "My admittedly rudimentary arithmetic suggests John Browett got eight grand an hour while at Apple." Impressive, huh?

It’ll be interesting to see where he turns up next.

Perhaps you want to know about the other staff changes at the firm. 

According to Apple:

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. 

Eddy Cue will take on the additional responsibility of Siri and Maps, placing all of Apple’s online services in one group. 

Craig Federighi will lead both iOS and OS X. 

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

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