Dixons Retail reduces list security vendors from seven to two

McAfee 2013 products now available at PC World and Currys

McAfee new range of 2013 internet security products will now be available through PC World and Currys.

This news comes as Dixons Retail (PC World and Currys) consolidates the number of security vendors it sells from seven down to just two. McAfee is one, and Norton the other. 

It’s reported this decision will implify the selection process for Currys and PC World customers, whilst improving their overall shopping experience by providing them with a choice of key Internet Security products. 

“McAfee has been a consistently high performer within the Internet Security marketplace with many household names using its software,” said Nick Viney, VP EMEA consumer, mobile and small business, McAfee. “This partnership with Dixons Retail shows their recognition of our brand and our commitment to bring that experience to the wider marketplace, so that all households can relax, safe in the knowledge that they are protected by some of the best security software available today.”

McAfee products available through PC World and Currys include:

McAfee All Access – enabling users to secure smartphones, tablets, netbooks, PCs and Macs with the optimal level of security protection for each device.

McAfee Internet Security – providing the most comprehensive and effective protection for customers on the Windows platform against virus and online threats. Available as a One- or Three-user solution.

McAfee Total Protection Three-User – the ultimate protection against virus, online and network threats for up to three users. Stops hackers and thieves, protects your personal identity and prevents any social network activity being compromised.

“Currys and PC World are the UK’s leading retailers in terms of the Internet Security market and, befitting our status, we want to offer customers the best most insightful shopping experience. We have therefore included one of the most recognised Internet Security brands within the UK,” said Ryan Sambridge, category manager (Software), Currys and PC World. “McAfee offers high-end, high-quality products that complement our aims and our focus on the customer.” 

Do you think having a choice of two security vendors simplfies choice for consumers, or reduces their options? Let us know, especially if you’re a security software publisher.

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