Big-brand advertisers express concerns over new browser

Ad industry not happy with automatic ‘Do Not Track’ in IE 10

The Association of National Advertisers (ANA) has published an open letter to Microsoft opposing the fact that ‘Do Not Track’ will be turned on by default on IE 10.

Coming less than a month before Windows 8 is due for release, the letter says DNT-by-default is the wrong choice for consumers who may wish for data relating to their web surfing habits to be tracked.

The default setting for the Windows 8 browser will be bad news for advertisers, as it could potentially block their ability to collect data on users surfing the net on IE 10.

ANA argues that this data “fuels economic growth on the internet and supports online services that define the consumer online experience”.

Thirty-nine ANA members have put their names to the letter, including AT&T, Dell, Ford Motor Company, IBM, Intel, Kellogg, Nestle, McDonalds and Wal-Mart.

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