Home / News / 98 per cent of tablet-based web browsing is done on Apple iPad
Samsung Galaxy Tab takes second place with a mere 1.53 per cent

98 per cent of tablet-based web browsing is done on Apple iPad

Onswipe has released a study revealing that the iPad accounts for nearly all web traffic originating from tablets.

The study found that Apple’s tablet represented 98.1 per cent of 29.5 million unique impressions over 1200 sites from September 13th – 20th 2012.

The iPad stormed into first place with a huge margin between itself and second place winner Samsung Galaxy Tab, which got a mere 1.53 per cent.

Motorola’s Xoom managed only 0.21 per cent of tablet-based traffic, Amazon’s Kindle Fire came fourth with 0.11 per cent and Asus tablets made up only 0.6 per cent of traffic.

Onswipe’s results reveal that iPad users spent 56.9 per cent more time per web surfing session that iPhone owners. iPad’s 54.5 per cent share of total mobile web traffic is more than double the iPhone’s share of 19.05 per cent.

Apple’s iOS owns 75.12 per cent of total mobile content consumption across Onswipe’s monitored network, with Android taking 22.3 per cent and all others having just 2.5 per cent of the market.

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