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From e-readers to social media marketing campaigns

Weekend roundup: Retail must reduce stores, broadband plans, Kobo, Nike

We take a look at what happened in the world of IT over the weekend.

Retailers must take strategic look at store numbers

New research from business advisory firm Deloitte suggests that focusing on preserving sales volume and store numbers is preventing retailers from taking the necessary step of reducing physical store space. The firm thinks that with online sales continuing to rise, bricks and mortar must take a proper look at their portfolio if they want to survive.

Botnet hacker jailed for 30 months in US

US hacker Joshua Schichtel was sentenced late on Friday to 30 months in jail, with a three-year supervised release programme to follow.

Schichtel, from Phoenix, Arizona, used malware to take over 72,000 PCs, and then rented them out to others who were also able to use the network for cybercrime.

Government to ease planning permission rules to help broadband installation

Reports suggest the government is examinating ways to make it easier to install high speed internet lines across the UK.

New planning permission rules could means firms could install broadband cabinets and related products on public land without local council permission. It also wants to shorten the time it takes to agree approval for cable and cabinet installation on private land.

Nike fails to overturn Twitter marketing ban

The sports brand ran into trouble back in June when sports stars including Wayne Rooney took to Twitter to talk about the latest Nike campaign. The Advertising Standards Authority said it wasn’t clear enough that it was a marketing campaign. Nike had requested an independent review of the decision, but it has now been revealed that the review panel said there were no flaws in the judgement process. Just shows that social media has to be used correctly by brands…

Kobo adds new products to its line-up

E-reader Kobo, which sells in WH Smith and other stores in the UK, has added a new devices to its range.

There are three new products – the Kobo Glo, with a six-inch e-paper screen, the Mini, which will be a cheaper model with a five-inch screen. Last but not least is an Android tablet called the Arc, with a seven-inch screen and multimedia capabilities.

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