Nokia issues apology over faking ad

Nokia admits faking its Lumia 920 PureView advert

Nokia has issued an apology after The Verge reveals the PureView ad, which appeared to have been filmed with a Lumia 920, was created using a large camera rig.

Nokia has apologised saying that it should have posted a disclaimer.

The video shows a split screen sequence displaying what footage looks like with Nokia’s optical image stabilisation turned on and off.

The advert clearly implies that the footage of a girl riding a bike is being filmed by a man on another bike using the Lumia 920. Unfortunately for Nokia, the Verge noticed a window reflection that revealed a large rig, white van and cameraman holding what appears to be an SLR camera.

The Verge has put together a handy video to show the blip, which you can view here.

Nokia has addressed the issue with a post on its blog titled “An apology is due”.

"We produced a video that stimulates what we will be able to deliver with OIS," wrote the site’s editor Heidi Lemmetyinen.

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920… we apologise for the confusion we created."

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