Discover how integrated technology solutions provide business-building potential at Midwich’s premier showcase event.

Show Guide: Technology Exposed 2012

Held at the prestigious Ascot racecourse on September 19th and 20th, Technology Exposed 2012 can claim to be the UK’s premier showcase for custom installers and resellers.

Now in its third year, Technology Exposed is a fantastic opportunity to see the latest innovations from the biggest brands across the audio visual, audio, consumer electronics, security, barcode scanners, print and imaging markets. With so many manufacturers under the one roof, it offers the perfect chance to meet with industry experts to discuss the latest developments in technology.

For 2012, Technology Exposed will take a fresh approach to trade shows. With three specially designed solution areas, visitors will be able to discover multiple solution-based business opportunities in a realistic working environment. This is a great opportunity to see different technologies working together in specific scenarios — integrated technology solutions to maximise business potential.

What’s more, there will be no trade pricing on show, so resellers can be confident in bringing their customers along to see the future of technology solutions for themselves.

Providing a total technology package to customers is a great way to build business. In every market there is the potential for supplying a wider range of technologies but, too often, these opportunities are missed. This year’s Technology Exposed is focused on highlighting the potential of solution-based business and will showcase fully- integrated technology within ‘real life’ simulated environments.

Rarely seen at any show, the size and scale of this display solution is not to be missed! A fully working command and control room featuring a broad selection of integrated technologies: furniture from Intech; a 180 degree curved projection screen from AV Stumfl; the Panasonic edge blended and warped projection solution; Bosch’s Praesideo digital public address and emergency sound system; Dexon’s video wall processor plus a range of security products from Samsung, Bosch, Flir, Dedicated Micros and Panasonic.

If you are already selling products or looking to enter the leisure market, this zone will give you a better understanding of how to combine a wealth of products to provide a more complete solution. The zone includes: a pub scene with EPOS till solutions from Casio; audio products and projection solutions; an outdoor leisure area with waterproof screen; and a cinema foyer integrating large format displays fed by media players. A range of security equipment will also be incorporated including ZyXEL switching and a range of Bosch cameras.

Depicting a real life medical scene inclusive of waiting area, hospital bed and consultation room, this solution zone brings together: video conferencing for diagnostics; prescription and label printing; digital signage and displays; access control and security; as well as barcode scanners and an interactive TV. With the range of products on show being suitable for hospitals, dental surgeries, GP offices, private healthcare and nursing homes, this zone will give you a huge range of ideas and lucrative opportunities to expand your current offering.

Last year, visitors were wowed with the first UK showing of Samsung’s impressive multi- touch display, the SUR40. This year, Samsung will be showing its new A3 and A4 business colour printers and MFDs, as well as its new hybrid displays; Pansonic will be focusing on interactive solutions while also exhibiting its first ever lampless projector; Casio will unveil its rugged V-T500 Android tablet; Ricoh will showcase its new business projector range and mobile printing devices; Atlona will debut its Linkcast wireless HD distribution solution; Evoko’s innovative touch-screen room booking system will be on show; the new Dexon 4000 series video wall controller will get its UK debut; the Avaya Flare Experience communication application will be demonstrated; while B-Tech will be launching their new ‘pop out’ videowall mounting solution.

Organised by the Midwich group of trade- only technology distributors, Technology Exposed 2012 will bring together experts from across the business: the security specialists Midwich Security; the barcode, scanning and EPOS experts, Synergix; pro audio specialists, RW Salt; the technical AV solutions specialists, True Colours; specialists in residential custom installations, MidwichHome; leisure and hospitality experts, Owl Visual; and integrated AV solution providers for residential, commercial and marine applications, Invision UK; alongside a presence from Square One, the AV and IT distributor offering local insight and knowledge to the Irish market.

“From the outset, interest in Technology Exposed was unprecedented,” explains Stephen Fenby, managing director of the Midwich group. “The diverse range of vendors, and the interest of the visitors who attend, prove that our industry needs this event. In addition to a substantial sales team, we will have directors, business management, credit, marketing and IT teams on site to answer customer questions. Customers can also discover how we can help their businesses grow with our services such as credit facilities, data feeds, customer credit intelligence and marketing support.

“This year we would particularly encourage our customers to bring along their end-users in order to see products and solutions first hand. For resellers and their customers, no other show in the UK brings together so many manufacturers and technologies under one roof.”

As ever, the world’s biggest electronics manufacturers will be showcasing the latest innovations and the hottest technologies first hand. Panasonic, Samsung, LG, Casio, NEC, Mitsubishi and Canon will be attending, as will specialists such as AV Stumpfl, Dexon, Exterity, Draper, TVOne, Intermec, Honeywell and Zebra. With so many key vendors coming together under the one roof, Technology Exposed is the ideal opportunity to meet the experts and discover the latest technology solutions.

Technology Exposed 2012 is a free event but attendees must register for the show in advance by visiting In the meantime, keep up to date with all the latest developments by following the event on twitter @tech_expo and @MidwichLtd

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