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Mobcast will provide Tesco with its own digital book distribution platform

Tesco buys Andy McNab’s Mobcast for £4.5m

Tesco has bought online e-book store Mobcast to expand its digital entertainment services.

Co-founded by former SAS soldier and bestselling author Andy McNab, Mobcast was acquired by Tesco for £4.5 million

Tesco said today that the acquisition of Mobcast would boost a stable of services offered though its Tesco Entertainment site.

Mobcast has a catalog of 130,000 plus books and will provide Tesco with its own digital book distribution platform.

“We want our customers to have the widest choice in digital entertainment. We are already one of the UK’s largest booksellers and Mobcast will help us offer even more choice for the large and growing number of customers who want to buy and enjoy books on their digital devices whenever and wherever they want,” said Michael Comish, CEO, Tesco Digital Entertainment, in a statement.

Andy McNab said: “As an author I always thought the ability to carry your library around and read on all your personal devices would be a huge benefit to all. We have developed a product that makes this possible, and being acquired by Tesco ensures that this original vision will be available to as many people as possible.”

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