Home / News / YouTube finally introduces skippable ads for mobile
TrueView in-stream campaigns will be mobile-enabled as of today

YouTube finally introduces skippable ads for mobile

After introducing TrueView in 2010, YouTube is finally applying the skippable ad format to mobile devices.

With TrueView, users can skip ads after five seconds on desktop and laptop computers. YouTube has said that this format leads to better engagement, since viewers only watch ads they like and advertisers only pay when someone chooses to watch the ad.

65 per cent of the ads that play before videos are now skippable.

YouTube has conducted a few small tests prior of skippable ads on mobile, but starting today, all TrueView in-stream campaigns will be mobile-enabled.

Finally, we can skip those Justin Bieber album ads, yay!

Want to receive up-to-the-minute tech news straight to your inbox? Then click here to sign up for the completely free PCR Daily Digest and Newsflash email services. You can also follow PCR on Twitter and Facebook.

Check Also

WatchGuard enables partners to rapidly expand security services footprint and grows partner ecosystem by over 50 percent

WatchGuard Technologies has announced that both its existing and newly added partners from the Panda Security …