Take a look at why every business should consider having an app

How to create a successful app

It’s no secret that the technology landscape is changing; don’t get left behind.

Most people own a smartphone and an increasing number of those owners are relying on apps to connect with friends, provide entertainment and do their shopping.

The app avenue isn’t just for game and software publishers – every single type of business should consider having one, especially retailers, as more and more people are relying on their smartphones and mobile devices to compare prices, look at products and, most importantly, buy stuff.

Of course not just anyone can master the art of actually developing their own application, but to understand what makes a successful app is important when commissioning a company to create one for you. BestWebDesignAngencies.com has a useful list of top 30 iPhone development companies, many of which include app creation for Android as well.

So now you have an idea of who you’d like to create your app, it’s time to look at how to create a great app…

Keep it simple
It can be easy to get excited over fancy features, but keep your customers in mind. Do you really need a flashing logo and background music when trying to buy a product?

Don’t make your app look like an advert
People need to feel like they want to buy from you, not that you’re shoving every product you’ve ever stocked in their face. Avoid advertising-style bars at the bottom of your app as the very sight of them screams desperation, even if they’re not actually adverts.

Navigation navigation navigation
Don’t try to be too clever, if someone wants to do something with your app and they can’t figure it out within 30 seconds, they’ll most likely give up. With the amount of apps on the market, you can’t afford for your one to get pushed to the bottom of the pile because you’ve decided to replace the navigation bar with an innovative three point tap system.

Remember, tablets are not the same as smartphones
With a smartphone you have to remember the space you are working with, if things are too cluttered an app can look messy and unprofessional. Yet once this is stretched out on a much larger screen it can look empty and dull.

An app is a valuable tool for any company or business so make sure you treat it as importantly as your treat your website. Always clearly display your app on your site, and your site on your app, and your Facebook on your Twitter and your Tw…you get the idea.

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