PCR Tech and IT retail, distribution and vendor news
Trade-only distributor Midwich, has signed a deal with Doro to distribute the company’s range of consumer electronics through its channels.
Midwich will focus on distributing Doro’s mobile, landline, DECT and care product ranges across the UK.
“Doro’s range of products meet the needs of an audience that is often forgotten in a way that other technology devices simply don’t,” said Midwich’s product manager Kane Barker. “We distribute to independent consumer electronics retailers, many of which have a high number of traditional and more senior customers – due to their positioning in local, trustworthy locations.”
Chris Millington, managing director at Doro UK, said: “I’m delighted to announce this agreement with Midwich to target its strong distribution through the independent retail sector. The independent network is both a growth opportunity and an excellent route to provide consumers with outstanding and credible customer support and care."
Midwich will be providing Doro’s range of products to independent retailers via its retail division, MidwichHome.
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