Amazon has announced that it will extend its workforce in Europe, creating a centre in London to focus on film and TV delivery services.
The US company said London was ‘the obvious choice’ for a digital media development centre.
The eight-storey, 47,000 square foot office near Barbican tube station will house employees of LoveFilm and PushButton, two Amazon on-demand services that were both founded in the capital.
The centre, which is set to open up in the ‘TechCity’ in the coming months, may also recruit a selection of new staff members.
Having already dominated online retail, and making waves in the e-reader market with its Kindle range, Amazon is hoping to become a big player in video on demand services.
Amazon spokesperson Paula Byrne said: “Innovation is part of the Amazon DNA and we are creating a British centre of excellence to design and develop the next generation of TV and film services for a wide range of digital devices.”
Want to receive up-to-the-minute tech news straight to your inbox? Then click here to sign up for the completely free PCR Daily Digest and Newsflash email services. You can also follow PCR on Twitter and Facebook.