Acer will be advertising on the side of taxis for the first time ever to promote its position as a Worldwide Computing Partner of London 2012.
Acer is using taxi advertising to help grow the perception of Acer around the world, targeting the international audience visiting London during The Olympics, and ‘helping the world explore London’ in their branded taxis.
Linda Hassall, head of marketing at Acer UK said: “Acer is a proud Worldwide Partner of the Olympic Movement. Our PCs and servers have been deployed across the Olympic Park and venues. Along with other technology providers our role is to ensure the Games run smoothly from a technology perspective. We’re excited to see our Acer branded taxis take to the streets in the coming weeks and remind Londoners and visitors of our association with the Games.”
Acer’s Worldwide Partner agreement saw the company deliver funding to the 2010 Olympic Winter Games in Vancouver. For the London 2012 Olympic Games, Acer is providing computing technology equipment and associated services along with 11 other Worldwide Partners of the Olympic Movement.
Taxis are a recommended mode of transport during the games due to the increased pressure that will be applied to the public transport systems.
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