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Best-selling toys head online to find new audience

New LEGO Minifigures MMO game in development

The ever-popular LEGO Minifigures toys are now being turned into an MMO by developer Funcom.

The figures, which were 2011’s best-selling toys, have seen great success at retail with their pocket-money prices, and now Funcom will be looking to capitalise on that success with a game after grabbing the licence from LEGO.

Funcom says the game it’s developing will focus on ‘maximum accessibility’. It will also be a prominent part of the LEGO Minifigures online experience.

The LEGO Group estimates that 340 million minifigures will be produced in 2012 (including minifigures not part of the LEGO Minifigures collectibles).

“The market for family-friendly online experiences intended for children and youngsters is brimming with potential,” commented Funcom CEO Trond Arne Aas. “Being able to work with a world-renowned brand such as the LEGO brand to develop an MMO for this audience is incredibly exciting to us as game developers and for Funcom as a company. This is source material we all know and love and we simply cannot wait to get started working with the LEGO Group on realizing this exciting project.”

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