Tesco exec Rob Salter claims the UltaViolet digital system is too complicated for the average customer.
The comment was made during a debate at the Future of Entertainment Summit in London, where Salter implied that Tesco customer’s would not be able to get their head around the idea. The category director of Entertainment told his delegates that for the time being, Tesco will concentrate on its existing ‘digital extra’ service.
Backed by Hollywood, UltraViolet is a universal cloud-hosted movie library. The idea is that all of your content will be permanently available to you via the internet. And that’s not just the movies you’ve bought online, it includes copies of physical purchases as well.
Once you’ve created an UltraViolet account, any compatible Blu-ray disc that you buy can be added to your account either directly at the UltraViolet website or through the disc distributor’s online shop. Meaning you can stream the contents, not just watch it on your TV using your Blu-ray player.
Account holders can watch on multiple devices and even download copies to each device for viewing when there is no internet connection.
Too complicated? I for one certainly don’t think so.
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