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UK department store is the latest to offer free O2 WiFi

O2 to bring free WiFi to 167 Debenhams stores

The UK department store is promoting the free O2 service in conjunction with its mobile-enabled website and applications.

All 167 Debenhams stores will offer free WiFi after a successful trial with O2.

O2 WiFi MD Gavin Franks said: ‘O2 WiFi has announced partnerships with leading brands in 2012. We are delighted to add Debenhams to our growing portfolio. Debenhams have realised the power of using instore connectivity as a basis to bring innovative services to customers. We’re delighted that we are consistently being chosen as a partner by premium brands such as Debenhams. This marks a continuation of our fresh thinking that has seen the rapid growth of O2 WiFi.’

This summer, the London Underground will see over 80 of its Tube stations have free internet access in conjunction with the Olympics and Paralympics, provided by Virgin Media. With O2 now offering this service in a number of different retailers stores, PCR wonders who the next big internet service provider to jump on the bandwagon will be…

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