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The retail boss will appear on the Channel 4 show on Monday June 11th

CeX’s Dudani to appear on Secret Millionaire tonight

CeX founder Bobby Dudani is due to go undercover in Croydon on Channel 4’s Secret Millionaire show tonight.

The TV programme sees millionaires go incognito as they get to know local people and potentially share out some of their cash.

Tonight Dudani will be interacting with people who suffered during the riots of 2011. Whilst CeX itself suffered many thousands of pounds worth of damage during the riots, Dudani will pose as someone who lost a shop during the disturbance, and will visit charities and other affected businesses and individuals. But who, if anyone, will get some of his money? Tune in tonight to find out.

CeX is a computer and entertainment shop and franchise that enables people to buy and trade-in second hand technology and entertainment products.

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