Brand will work closely with channel partners to educate consumers

Kingston launches ‘Dedicated to Performance’ campaign for SSDs

Kingston Digital Europe has announced a new consumer marketing campaign aimed at educating consumers on the benefits of SSD technology.

Named ‘Dedicated to Performance’, the campaign will involve Kingston working closely with local channel partners to highlight how SSDs can be the upgrade component of choice ‘for anyone wanting a significant boost in performance from their computer’.

Kirsty Miller, consumer marketing manager for Kingston Digital, said: “Reliability is the cornerstone of Kingston’s product strategy and as a company we are dedicated to exceeding the industry standard when it comes to detail, product quality and product reliability. Simply put, Kingston is ‘Dedicated to Performance’.

”In what is a traditionally sterile product sector, this campaign aims to add a human and emotional touch so as to increase engagement with our consumers.”

All channel partners will have access to online tools from the latest campaign materials as well as price promotions to generate momentum and sales. They will also be able to download email templates, videos and images from the ‘Dedicated to Performance’ campaign and will even have access to sales guides to assist in training their own staff and consumers on selecting the right SSDs. More information can be found here.

According to Kingston, the campaign will be further supported by a number of price and value-add promotions as well as integrated social media outreach campaigns designed to drive business and interest to channel partners.

“We are delighted to be launching an integrated consumer marketing campaign with our channel partners to maximise visibility of the Kingston SSDNow product range”, says Gill Taylor EMEA channel marketing manager, Kingston Technology. “With one coherent and powerful visual identity, we aim to achieve more impact, greater brand recall and drive sales through our partners”

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