Calls it a 'premium experience space'

Samsung Mobile creates PIN pop-up shop

Samsung Electronics has launched the Samsung Mobile PIN – what the firm calls an ‘innovative new space’ for selling the Galaxy S III.

The first two Samsung Mobile PINs will open on May 29th in London at Westfield Shepherd’s Bush and Old Spitalfields Market. Then during the summer, Samsung aims to open another two PINs in Hyde Park and Olympic Park.

Apparently: "The conceptual idea of the PIN is a moving landmark experience like a pinpoint on a map." Ahem.

It’s a glass-housed structure that can easily be moved to new locations, and the walls have two-way customised mirrored glass.

They will be specifically showcasing the Galaxy S III – the firm’s new flagship phone – although other phones will no doubt be there too, and staff will be on hand to offer demos and product knowledge (as you might hope…).

Younghee Lee, Samsung’s senior vice President and Head of Global Marketing at Mobile Communications Business, said, “We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products”.

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