New Trinity product aims to offer best-in-class experience for ultrathin notebooks and more

AMD launches 2nd-gen A-Series APU

AMD has finally launched its long-anticipated second generation A-Series Accelerated Processing Units (aka APUs).

Aimed at mainstream and ultrabook notebooks, all-in-ones, traditional desktops, home theatre PCs, and embedded designs (there can’t be much left over, surely?), AMD claims the new offering, formerly code-named Trinity, has up to 12 hours of battery life, and double the performance-per-watt compared to the previous generation.

The 17-watt APU is also said to give users ‘an affordable and uncompromised visual experience for ultrathins’.

AMD said it now has a record number of APU-based notebook design ‘wins’ with manufacturers ranging from Acer, Asus, HP, Lenovo, Samsung, and Sony to Toshiba

Going back to the new A-Series APUs, they come with the AMD HD Media Accelerator, which is designed to optimise video quality and accelerate video file conversion.

There is also reportedly an increase in CPU performance of up to 29 percent with higher processor speeds because of the next-generation AMD ‘Piledriver’ CPU core with 3rd generation AMD Turbo Core technology, where power is dynamically shifted between the CPU and GPU depending on application needs, to provide a more responsive experience that can boost CPU frequencies to up to 3.2 GHz.

AMD Radeon HD 7000 Series graphics should increase graphics performance by up to 56 per cent over the previous generation.

“The latest OEM notebooks, ultrathins, all-in-ones and desktops based on the new AMD A-Series APU enable the best video and gaming experiences, highly responsive performance with AMD Turbo CORE, and accelerates an ever-increasing range of productivity and multimedia applications – in sleek, stylish designs at price points that make sense,” said Chris Cloran, corporate vice president and general manager, AMD Client Business Unit. “Our 2nd Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn’t stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon graphics.”

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