Dixons Retail has released a trading statement for the year to April 28th 2012, revealing that while the Group’s underlying total sales were flat, and like for like sales down three per cent, the UK & Ireland saw a better performance, with like for likes up eight per cent in the final quarter.
It also reported that multi-channel sales were up 30 per cent in the second half of the year (16 per cent across the full year), and more interestingly perhaps, that internet sales now represent 18 per cent of the Group’s sales.
The full year Group underlying profit before tax is expected to be between £65-70 million, towards the top end of market expectations.
Sebastian James, Dixons Retail chief executive, commented: "Our overall Group performance across the year has been slightly better than we anticipated…
"We have made significant strides in the way we operate over the last four years and we know that we have a clear role, shoulder-to-shoulder with our customers as we help them to navigate the increasingly complex world of technology. We are seeing the benefits of this through our growing market shares and significantly improving customer satisfaction scores.
"Our award winning KNOWHOW service brand is celebrating its first anniversary and is delivering a real difference for customers, performing ahead of our expectations and delivering services that our competitors are finding hard to match. We are never satisfied that we are good enough though, and remain determined to make our business better, every single day, for our customers. By doing this we are confident that we will deliver a multi-channel business that is sustainable in a world where consumer shopping behaviours are constantly evolving."
He concluded by noting: "The consumer environment remains uncertain in many of our markets and we continue to plan cautiously and manage costs aggressively. Overall, though, our business is in a strong position for the year ahead and we are looking forward to an exciting summer of sporting activities and celebrations.”