Distributor aims to grow brand's UK channel reach

Micro-P adds Lexmark to its portfolio

Retail and B2B distributor Micro-P has announced that it has added Lexmark to its portfolio.

One of the main goals of the deal is for Micro-P to help Lexmark expand its channel operations into new areas and drive further revenue.

With immediate affect, Micro-P now stocks a variety of Lexmark business products, including laser printers and multi-function products.

“The appointment of Micro-P will complement our existing distribution partnerships and will enable us to expand our channel base, explore new market opportunities and drive incremental revenue. Our channel partners will benefit by having greater choice, support and service, backed by a robust channel partner programme designed to deliver added value,” said Gary Bourland, country general manager for Lexmark UK & Ireland. “We have aggressive growth plans for the UK, so we look forward to working closely with Micro-P to achieve and exceed our objectives.”

“Micro-P is excited to announce the introduction of Lexmark within our vendor portfolio. This partnership means that we will be able to increase the breadth of print solution offerings that we offer to B2B resellers,” said Daniel Lenan, general manager of Micro-P Print Division. “Lexmark’s channel strategy complements Micro-P’s current portfolio and renewed investment and drive into the print market. Lexmark will enable us to deliver an even stronger proposition to help support and service our valued reseller partners.”

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