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IT distributor extends storage portfolio

Westcoast signs SanDisk partnership

Westcoast has announced a new deal with SanDisk to distribute its range of USB flash drives, as well as its its Extreme Solid State Drives, strengthening the IT distributor’s position in the storage market.

Alex Tatham, sales and marketing director at Westcoast, said: “We are very pleased to be working with SanDisk and look forward to a long and mutually beneficial partnership. This relationship is an extension of our strategy to provide resellers and their customers with more choice. In return, Westcoast offers SanDisk proven expertise in helping partners to extend their reach into new market segments within the B2B sector.”

Mark Pini, marketing manager at SanDisk commented: “Our partnership with Westcoast reinforces our objective to expand our product reach in the UK and Ireland using the channel. The complete range of SanDisk products will now be available to a wider market through the established network of Westcoast resellers and this decision is a significant development in SanDisk’s channel presence.”

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