Merely six weeks after release, Bioware game Star Wars: The Old Republic has sold over two million copies, with a user-base of 1.7 million active subscribers.
EA is said to have spent more money on SW:TOR than any other game in its history, so many have been waiting to see if it’s headed to failure or success. While these numbers are a step in the right direction, EA will be hoping to seriously build on those subscribers to make their money back.Selling the game in the first place isn’t even half of the battle. The key to any MMO’s success is that its players keep coming back for more – harder to achieve than it sounds, especially now that so many games are free-to-play.
In the meantime, EA and Bioware are both shouting about its current success, claiming it as the fastest growing subscription MMO ever.
"We’re truly honored and humbled by the incredibly strong support from our players who are enjoying Star Wars: The Old Republic," said Dr. Ray Muzyka, co-founder of BioWare and general manager of EA’s BioWare label. "Our entire team worked very hard over the holidays to deliver a smooth experience at launch, and the resulting response to the game from our fans and critics has been exceptionally gratifying."
Dr. Greg Zeschuk, co-founder of BioWare and general manager of the BioWare MMO Business Unit, commented: "But we’re not resting. We’re actively listening to our community for ongoing feedback to help us ensure the game and service continue to improve, and we’re working to deliver spectacular new high quality content on a regular cadence going forward."
The Force is strong in this one. For now, at least…