As we head towards the big VIP dealer event on Wednesday May 2nd, PCR speaks to the sponsors of PCR Retail Boot Camp.


Here VIP’s director Dave Stevinson discusses the importance of a dedicated dealer event, the company’s plans for the day and the key issues facing PC and IT retailers over the next couple of years…

How important is it for the UK PC industry to have a dedicated event for retailers?

Absolutely critical. The channel plays an important link in supporting retailers and we need to understand their detailed requirements, both now and into the future.

What do you see being the key issues facing PC retailers in 2012/3?

Rising Inflation and Diminishing Discretionary Spend are the two main factors hitting retail and for PC retailers. In these challenging markets, multi-channel is going to be the big driver of growth for UK retailers over the next few years. The successful retailers will be the ones who deeply understand and embrace multi-channel.

What products/services will you be promoting at the event this year?

VIP will be talking about ‘the role of the distributor in adding value, increasing efficiency and reducing cost’, as well as the latest technology from ASUS, Microsoft, MSI and nVidia.

Why should retailers look out for the VIP stand at the PCR Retail Boot Camp?

Visitors can talk to representatives from VIP’s retail team and understand how VIP can help them succeed in 2012 and 2013.

What are the key brands you carry?

ASUS, MSI, Microsoft, AMD, Intel, nVidia, Port, BenQ and AOC. We are actively looking to increase our vendor line-up in 2012, though, to meet the growing reseller base that we service.

What are your projections for 2012?

I predict that 2012 will be a tough year for all parties but we are still planning ambitious growth plans and aim to hit a revenue figure of £220 million.

If there was one thing you¹d change in the PC/tech industry, what would it be?

That’s a big question… I still have nightmares about the complexity of the supply chain and the constant feast/famine of the products. Yet as I am only allowed one thing, I will wish that all the R&D engineers and product development people at the Far Eastern manufacturers spent more time travelling around the UK to understand exactly how we use tech and want the tech to look. That way the user would have more well designed products that are fit for purpose.

What distinguishes you from your competitors?

In order to answer this question I spoke with a few customers and two of our largest vendors and thus have selected two perspectives to answer the question. Viewed through the lens of our major vendors, VIP has the largest number of unique resellers of any distributor. When viewed through the lens of our customers, VIP has a greater determination to help our customers succeed than any other distributor.

PCR Retail Boot Camp is an exciting new conference and expo for the UK PC and IT channel, taking place on Wednesday May 2nd at The Brewery, Chiswell Street, London. It is free for retailers to attend and will provide a day of conference sessions, expo showcases and networking – all designed to help dealers improve their business.

In addition, there will be a series of ‘Break-Out Sessions’ during the afternoon, giving distributors and vendors the opportunity to present technical or service sessions with smaller groups of dealers.

Meanwhile, an after-show party, sponsored by VIP, will provide networking opportunities to round off the day’s events.

Dealers can register their interest in attending the event by emailing

Micro-P is the Connected Home Partner of PCR Retail Boot Camp, with Platinum Partners including EntaTech, GData, VIP and Arctic, plus Wasp and TP-Link as Gold Partners.

A limited number of additional Event Partner Packages are available. Contact or to find out more.

And keep up to date with all the news by following our Twitter feed @PCRBootcamp.

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