Renowned AV brand will expand the distributor's portfolio

Chief deal to boost Micro-P’s AV offering

Micro-P, the retail and B2B distributor, has signed a deal with AV vendor Chief, with a product focus on its iC and workstation mounting solutions.

Chief is a division of Milestone AV Technologies, a Duchossois Group Company, and its products include high quality AV flat plan and projector mounts with both custom and universal options, as well as an extensive series of accessories. It boasts hundreds of product awards alongside patented designs.

Jin Khangura, business development manager – Technical AV at Micro-P, said: “This new agreement with Chief adds another piece of the jigsaw to our ever-growing portfolio of AV Technical Solutions.

"Chief – iC series and workstation products are renowned for being of high quality and for their ease of installation, hence they are the bracket manufacturer of choice for multiple applications. We are very excited to be working with them”.

“Adding Chief iC Series and monitor mount products into our portfolio will enable Micro-P to offer products for the desk mount market to complement the thousands of TFT monitors we already sell each month” added Ian Aitken (pictured), general manager AV Solutions, Micro-P, “Signing the contract with Chief is a growth opportunity for both parties and an additional calibre brand to take to our AV reseller base”.

“We were looking for a partner that was able to explain the high-end features and benefits of our products to integrators, installers and dealers. As Micro-P has increased its focus on solution selling through a very well trained and educated dealer network, we are convinced that we have found exactly the right partner to do that,” concluded Melinda von Horvath, sr. sales and marketing director EMEA at Milestone AV Technologies.

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